Researching the alpha stages involves the early development of a product, where we identify core functionalities and explore initial user feedback - developing personas, evaluating competitors, market trends, and the product’s own strengths and weaknesses.

Serves as the blueprint that brings together shared information, content, features, and the hierarchy of a product. It defines the structure and flow, starting with diagrams and evolving into prototypes that offer a clear vision of how to navigate with the product.

Design process transforms a product from its initial look and feel to a pixel-perfect experience. I incorporates user-centered style guide and design principles that ensure cross-device consistency and balance, creating a cohesive and intuitive experiences.

I conduct comprehensive usability testing to evaluate how real users interact with websites, identifying pain points. I optimize designs to enhance functionality and ensure seamless, intuitive interactions for a smooth and enjoyable experience across all touchpoints.